It’s a fact: we can no longer ignore social networks, but exploit them. A good visibility on social networks is beneficial for the activity of a company.
These very contemporary media allow you to reach your target audience and offer them content adapted to their needs, but also to their desires.
Here are 6 tips to boost the visibility of your content on social networks.
DISPLAY YOUR PRESENCE ON SEVERAL NETWORKS
Social networks are numerous and instead of selecting the one that suits you best, it is better to display your presence on several of these media. Each of them will allow you to reach a specific target and will help you to orient your communication.
- Facebook is the social network that gathers the most people. It is also the most consulted.
- Instagram offers very visual content that attracts all generations. The social network displays the publications in chronological order, which is a plus.
- Tweeter allows you to publish short and punchy content, sometimes several times a day. These tweets have a limited life span, but can have a lot of impact.
- LinkedIn is a social network for professionals. It is particularly recommended for B2B.
ADAPT YOUR CONTENT TO THE REQUIREMENTS OF EACH MEDIUM
- On LinkedIn, content must be of high quality, as it will be read by professionals who will really take the time to linger, but will also be looking for relevant information. The presence of infographics can be an asset.
- On Twitter, you should use short, punchy sentences, retweet them regularly and encourage people to share your content.
If you choose to be present on several social networks, you will have to adapt your content to each of them. The same article cannot be published identically on Facebook, Instagram and LinkedIn.
- On Facebook, it is necessary to make the text relatively short, with punchy sentences and short paragraphs. It is also recommended to put a visual that will motivate the audience to read the content, and why not to go to your site to learn more.
- On Instagram, the visual counts a lot because it’s what appears in the news feed. It must make users want to click to learn more.
Tip #3
Choosing the right type of content to publish is essential to reach your audience and increase your visibility.
The contents too promotional do not seduce on the networks. Internet users are not fooled and do not hesitate to pass their way. To reach them, it is better to focus on stories.
You can talk about :
- the creation of your company,
- your environment,
- who makes your raw materials,
- the people who work in your company,
The examples are numerous. You can also create a story from scratch and highlight your products or services. This format is more appreciated and especially more shared. Don’t hesitate to play the humor or feelings card to reach your audience.
This type of content can go viral!
